It can sometimes be tough for pro teams and brands to pull off a widely-used meme and make it not seem like “How do you do, fellow kids?”

But hey, look at this! The Houston Rockets finished off the Utah Jazz in Game 5 of their first round series of the 2019 NBA playoffs, and they trolled the franchise using a meme from Grand Theft Auto: San Andreas that’s gotten super popular in April. It’s CJ saying, “Ah (expletive), here we go again” and it’s made its way into the postseason already (more on that in a sec), but now it’s gone mainstream, at least for those of us who had no idea this was a thing.

Here’s the tweet, which notes the Rockets beat the Jazz in a second straight postseason:

But then that elicited this response from a fan:

Right.

Meanwhile, the meme has been used to troll Russell Westbrook, who’s going home in the playoffs yet again (WARNING: NSFW language ahead):

There’s doubt this meme will rear its head again in this postseason, and it’ll be all meta when you say “here we go again.”